Employee Experience, Advocacy & Activism
Cheryl K. Burgess
CEO Blue Focus Marketing, Consultant, Author & Speaker
As CEO of Blue Focus Marketing, Cheryl Burgess helps clients transform brands from the inside out by activating their employees as brand ambassadors and influencers. She is a leading Employee Experience (EX) consultant focused on social employee advocacy, content marketing, integrated marketing and e-learning solutions.
With her partner Prof Mark Burgess, Cheryl co-authors courses for LinkedIn Learning, namely “Social Employees: The New Marketing Channel” and Marketing Foundations: Integrated Marketing Strategies.
Cheryl and Mark co-authored 2 books. In August 2020, with Sage Publishing, they published: The New Marketing: How to Win in the Digital Age; a book that cracks the marketing code for the digital age leveraging the latest marketing technologies including AI, neuroscience, content marketing, and integrated marketing strategies.
Their first book, The Social Employee, (McGraw-Hill) became a best-seller and they have spoken all over the world on social employee advocacy and activation.
Cheryl was listed among “Forbes Top 4 Influential CMOs,” “Top 40 Social Selling Marketing Masters,” “Huffington’s Post Top 12 Business Speakers,” and a contributor to Harvard Business Review, and CMO.com. She was the guest host of Wharton Business Radio Sirius XM: Marketing Matters discussing social employee advocacy.
Her company blog earned the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog and she has won numerous Twitter Shorty Awards in marketing.
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As CEO of Blue Focus Marketing, Cheryl Burgess helps clients transform brands from the inside out by activating their employees as brand ambassadors and influencers. She is a leading Employee Experience (EX) consultant focused on social employee advocacy, content marketing, integrated marketing and e-learning solutions.
With her partner Prof Mark Burgess, Cheryl co-authors courses for LinkedIn Learning, namely “Social Employees: The New Marketing Channel” and Marketing Foundations: Integrated Marketing Strategies.
Cheryl and Mark co-authored 2 books. In August 2020, with Sage Publishing, they published: The New Marketing: How to Win in the Digital Age; a book that cracks the marketing code for the digital age leveraging the latest marketing technologies including AI, neuroscience, content marketing, and integrated marketing strategies.
Their first book, The Social Employee, (McGraw-Hill) became a best-seller and they have spoken all over the world on social employee advocacy and activation.
Cheryl was listed among “Forbes Top 4 Influential CMOs,” “Top 40 Social Selling Marketing Masters,” “Huffington’s Post Top 12 Business Speakers,” and a contributor to Harvard Business Review, and CMO.com. She was the guest host of Wharton Business Radio Sirius XM: Marketing Matters discussing social employee advocacy.
Her company blog earned the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog and she has won numerous Twitter Shorty Awards in marketing.
