What’s hot? It’s the question your marketing teams need to ask every day. Leave the head-scratching to us, we have a proven track record of seeing around corners and into the future. Our diverse teams of cultural strategists and human networks decode the future by surfacing both emerging trends and slower, fringe movements your brands need to know, too. Our cultural intelligence processes are designed to forecast and inform your marketers and content creators of opportunities to get in front of the next big thing and the next next big thing.

Our cultural intelligence system is designed to turn potential threats into opportunities so your business can thrive. Our secret sauce? Blending big data with expert knowledge. Then, we take this cultural intelligence and work with innovation and R&D teams to turn threats and opportunities into marketing strategy, experiences, products and services. Our cultural intelligence will lead you to better understand and respond to your buyers, demand, market size, competitive landscape, and potential impact.