Plant-based proteins, hard seltzers, CBD-infused gummies — cultural intelligence spotted these massive product segments on the horizon long before they were in your grocery aisle. Culture is the key to decoding your next game-changing product innovation.

What’s hot today is not tomorrow, or even in the next hour. The speed of technology and cultural change is a given, and you have to move just as fast. We help product development teams stay on top of media behaviors, consumer expectations and preferences, and proactively tackle them. From new ideas to radical innovation, our teams are ready to support you with consumer insights, business strategy, surveys and focus groups, as well as process innovation and sustainability solutions.