The past year has shown us that there is an increasing reliance on technology in our lives. Children have been the most affected, with their social life, education, and entertainment centered around technology this past year.
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Eric Zuncic is the Chief Strategy Officer at the ad agency DDB and a power user of our cultural intelligence platform Q™. We had a chance to sit down with Eric and dig into his approach, how he leverages Q™ week-to-week and what cultural trends he’s keeping a close eye on.
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Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest.
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Everyone knows that when you feel good, you look good (and vice versa). And that has never been more true as we’re seeing the increasing overlap of food and beauty products.
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Our special Culture Briefing series ‘Disrupting Metabolism’ unpacked the latest research around metabolism. One concerning theme was the huge disconnect that exists between the science of nutrition and what consumers believe to be true.
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While nootropics or ‘smart drugs’ are growing in popularity across the country, our cultural strategists recently discussed the specific intersection between nootropics and certain political affiliations. What’s so appealing about nootropics for conservative consumers?
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Much has been written about the need for increased corporate diversity in the wake of George Floyd’s death, but the demand for quick results coupled with the steep cultural and operational problems these new leaders inherit has stalled the progress our restless population seeks.
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Consumers are steadfast in their desire to prioritize brands that align with their values and, as defined by our Element of Culture, Radical Transparency, demand that brands make their stances on political and social movements clear.
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Of all the ways that the pandemic has disrupted life as we know it, one area is often overlooked is faith and religion. In response to the pandemic, religious leaders all around the world were forced to adapt their approach to worship.
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Lifestyle environmentalism requires us to make more meaningful choices in our daily routines to protect the planet. As revealed by our Element of Culture, Shadow World, there are benign everyday activities that can have unexpected, and often harmful effects to the environment.
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With rising racist attacks, the burden of proof seems to fall on Asian Americans as news outlets and federal agencies have been slow to recognize and correctly label threats.
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In response to the recent murders in Atlanta and the rise of racist anti-Asian rhetoric over the past year, our flash briefing last week focused on how the public, institutions and organizations can support the AAPI community.
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Throughout this pandemic year, we’ve seen our fair share of mis-steps, COVID-19 scams, and poor civic responsibility as the world struggles to deal with this new reality.
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M Sanjayan, Olivia Fox Cabane, and David Price bring a wealth of commercial and academic expertise in Environmental Science, Alternative Proteins & Future of Work
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The iconography of American extremism can be perceived as insidious, magnified and unsettlingly bold in tone. In discussing the January 6th insurrection at the U.S Capitol, the insurrectionists who stormed the Capitol magnified their message and brand with flags, hats and additional decorated attire that are now correlated with a new type of outspoken hate.
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When we turned to the issue of women leaving the workforce in the pandemic, the first thing that shocked us was the global scale of this crisis. And the next thing that surprised us was the depth of the problem.
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More and more, women leaders are ignoring stereotypes men have incorrectly ascribed. “These activists we see once in a generation from Malala to Gretchen, they say I’m not going to be bullied. I’m going to share what my truth is,” added guest Snigdha Sur.
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The traditional news media is ripe for disruption, and women are at the center of efforts to rebuild trust and authenticity in journalism. sparks & honey partnered with Trix Media to unpack the Future of Women’s Media.
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Our Culture Briefing on Healthcare tackled the questions around what happens as traditional consumer brands try to enter the healthcare space. Following a successful delivery pilot in Seattle and Dallas
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From work-screens to entertainment, we are glued to screens more than ever (and our eyes are screaming). Our Culture Briefing on Your Next Media Obsession explored the platforms and landscape changes that are rising in media and how they reflect developments in contemporary culture, technology, and politics.
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