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About Us

Sparks are hot, fast, and fleeting. Honey is long-lasting, slow-moving and sweet. We study cultural sparks—what’s hot, what’s shiny, what’s exciting. We also measure cultural honey—the slow drizzle of ingredients that quietly shift and shape our tastes. We are sparks & honey.

About Us

Sparks are hot, fast, and fleeting. Honey is long-lasting, slow-moving and sweet. We study cultural sparks—what’s hot, what’s shiny, what’s exciting. We also measure cultural honey—the slow drizzle of ingredients that quietly shift and shape our tastes. We are sparks & honey.

Our Values

The future isn’t written in stone, but we can build preferred paths based on clear, quantifiable data and repeatable, predictive models. These values guide our work day-in and day-out as we help our clients and our world.

Adaptability
Embracing change is both an opportunity and a necessity.

Courage
Challenging what’s comfortable drives us forward.

Curiosity
We are radical explorers in pursuit of life-long learning.

Humanity
Bringing the real you makes for the best version of us.

Resilience
Adversity is a springboard for growth



Beyond our capabilities and our background, we are a team of people excited to show up every day to find new ways to quantify culture and help leading brands future-proof as we build a brighter and more inclusive reality. Now that you know more about us…