Beauty, Chinese Consumers & Global Brands
Vivian Zhang
C-Suite Executive & Former CEO, Chinese Market
Vivian Zhang is a seasoned C-Suite executive with expertise in leading entry strategy and growth for Westerns brand into the Chinese market.
In 2016, she was picked as CEO by Peet’s Coffee to lead its first ever international expansion into China - a 3900 sq ft flagship roastery and coffee bar that provides distinctive experiences to the fast-growing coffee aficionados of Shanghai.
Vivian’s experience in growing Western Brands in the affluent Chinese market was well-honed over many years of growing Western beauty brands in the Chinese Market.
As General Manager China, she grew the Clinique brand for Estée Lauder from 2010 to 2016, and prior to that she led Marketing and Product Strategy for L'Oréal and Revlon respectively.
Vivian is a consummate business development professional with an MBA focused in Marketing that earned from The University of Queensland in Australia, and a Bachelor of Science majoring in Polymer Chemistry from Shanghai University.
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Vivian Zhang is a seasoned C-Suite executive with expertise in leading entry strategy and growth for Westerns brand into the Chinese market.
In 2016, she was picked as CEO by Peet’s Coffee to lead its first ever international expansion into China - a 3900 sq ft flagship roastery and coffee bar that provides distinctive experiences to the fast-growing coffee aficionados of Shanghai.
Vivian’s experience in growing Western Brands in the affluent Chinese market was well-honed over many years of growing Western beauty brands in the Chinese Market.
As General Manager China, she grew the Clinique brand for Estée Lauder from 2010 to 2016, and prior to that she led Marketing and Product Strategy for L'Oréal and Revlon respectively.
Vivian is a consummate business development professional with an MBA focused in Marketing that earned from The University of Queensland in Australia, and a Bachelor of Science majoring in Polymer Chemistry from Shanghai University.
