The new product spec is negative emissions

Advances in carbon technology are paving the way for brands to develop not just carbon neutral, but carbon negative products as the technologies become cheaper and more accessible. Over the last few years, startups have explored folding carbon dioxide – captured from smokestacks and other sources of pollution – directly into their products. This is a new level of environmentally-friendly manufacturing in which greenhouse gas molecules are not only kept out of the atmosphere, but also repurposed. So-called carbon-utilization has expanded to products ranging from plastics, jet fuels, diesel, chemicals, building materials, diamonds and even fish food. As businesses begin to catch up to science, the carbon tech industrial sector has the potential of reaching $6 trillion globally.