From DNA to voice tech, image recognition to the microbiome, biometrics to emotion detection – digital biology has been propelled to the forefront of culture as the desire for personalization increases in our society. Consumers are starting to understand the value of their personal, biological data, as are organizations and policy makers. In this Culture Forecast, Precision Consumer 2030, sparks & honey and the World Economic Forum deliver key insights exploring the future of precision consumption: the opportunities, challenges and long-term implications of digital biology for consumers, business leaders and our society at large.