In 2022, the desire to get back to business will hit the world with full force in all areas of life and work. Challenges still abound, but so do opportunities! In this special report, sparks & honey dives into some of the key cultural shifts shaping those opportunities next year. By mining our proprietary taxonomy of 160+ Elements of Culture with the help of Q™, our always-on cultural intelligence platform, we've identified the most energetic areas of change in 2022. We then synthesized these shifts into Business Bets for the coming year — from tech and health to sustainability and our ever-evolving human behaviors.

Use these Business Bets to find that extra edge in 2022.