One of the sources of unique, proprietary data informing Omni has come from a parallel AI-powered technology developed by one of Omnicom’s operating units – culture consultancy Sparks & Honey’s Q – and another big reason for naming Omnicom MediaPost’s holding company of the year was the way it has integrated Q into Omni.

Join us to explore what’s next on the horizon for marketing strategy in an intimate conversation with Anthem Award-Winning CMO Advisor & Inclusive Marketing Strategist Lola Bakare, and Chief Transformation Officer of OPMG, Matt McNeany, moderated by our Chief Innovation Officer, Camilo La Cruz.

The exponential growth in AI capability is only matched by the 10X increase in AI-related insights and pundits. This panel discussion is aimed at those who seek to cut through the noise and get practical about how to bring AI into the organization. From governance to risk assessment, consumer impacts, and more, our panel of experts will debate best practices and help newcomers formulate a tangible roadmap to play in this exciting new world.

From busting the current myths to doctor’s solutions and representation in the peri/menopause space, a panel of experts and the perry community unpack the current state of the menopause transition and what is on the horizon for the next generation.

This edition of Culture in Five offers five ways for you to rethink the value of inclusivity for your business — and build brand loyalty. Download here.

Lola Bakare and Janna Meyrowitz Turner bring deep expertise to the board to strengthen the consultancy’s Philanthropy and Policy and Equitable Futures Practices.

sparks & honey’s two newest additions to the Advisory Board, Jing Gao and Dr. Becky Takeda-Tinker, bring further expertise to a group of over 70 leaders and innovators.

On September 12, 2022, sparks & honey held an intimate day-long summit to amplify private sector support for folks beyond a gender binary. Three sessions explored the medical, legal and professional realities of people who identity as transgender or non-binary with expert advocates from the front lines of this work.

Understanding the cultural context of uncertainty is the first step in planning for the future. Download the new Uncertainty Report today from sparks & honey

sparks & honey’s latest Intelligence Report — Gen Z Complexities: You’ve only heard half the story. — challenges the common Gen Z narrative with new insights spotlighting the other side of our assumptions. Explore the microsite and download the full report now.

sparks & honey adds Kahlil Greene, Maarten Leyts and Judy Samuelson to their Advisory Board guiding future cultural research from the consultancy.

Everything begins with a spark. Join us in celebrating the last 10 years of sparks & honey with six dedicated Culture Briefings. Throughout March, we featured industry experts from our past, present, and future, and explored sparks & honey’s defining role building cultural strategy over the last decade.

Following the launch of our DE&I consulting practice last year, we’re now rolling out new practices centered on Youth Culture and Policy & Philanthropy led by in-house experts.

We’re excited to announce the promotion of Kristin Molinari Cohen from Senior Vice President, Marketing and Business Development to Chief Marketing Officer.

Equity is more than checked boxes. For Black History Month, we’re dedicating three briefings to exploring the persistent barriers and the progress in building a more equitable world. RSVP now for reminders and post-Briefing content guiding action in health, media, and culture.

Though challenges still abound, so do opportunities. In our latest intelligence Report: Business Bets 2022, we explore select cultural influences that are shaping those opportunities for next year. Analyzing both fringe and provocative trends, sparks & honey pinpoints eleven specific areas of culture that will affect your business in 2022.

sparks & honey opened up a special week of Culture Briefings to explore The Metaverse. Who are the current players? How can the Metaverse advance accessibility and ethics? Ultimately, how will the Metaverse change all of us? Class is in session.

The on-going COVID-19 pandemic and the emerging Gen Z reshaped the landscape of giving. Download the latest report from sparks & honey to see how and what you need to do to future-proof your organization.

Mark will be responsible for evolving our operations and delivering our next generation of culturally-led products that enable sparks & honey’s next chapter of growth and market leadership.

The official rollout follows the recent appointment of Davianne Harris to the role of Chief Client Officer and Head of the Diversity, Equity & Inclusion Practice in June.

The Equity Effect highlights five emerging cultural shifts every CEO should be aware of, creating a roadmap for the organization of the future.

Building on 12 years of success in the industry, Harris will manage client relationships while driving forward all client-facing DE&I initiatives at sparks & honey, reporting directly to CEO Terry Young.

Take the next step to support anti-racism with this incomplete list of resources, compiled by sparks & honey humans.

sparks & honey has helped some of the biggest brands in the world become relevant to Gen Z.