Chasing Equity: sparks & honey at SXSW 2021
sparks & honey is entered into the SXSW digital Panel Picker for SXSW 2021. We’ve assembled some fantastic and knowledgable guests from media and advertising to quantify the impact of brands leading and lagging on DEI issues. Now we just need your vote! Read more about our topic, panelists, and how to watch this panel live at SXSW 2021.
We can never fully quantify the culture that never was–the never-told stories and lost products, ideas and innovation that didn’t happen or will never be seen because marginalized voices have been excluded and eliminated.
But, we can quantify the cost to your brand of lagging behind on issues of diversity, equity and inclusion. How will lagging behind impact the relevance of your brand and your bottom line? What will you lose? More importantly, if done well–if you lead–what possibilities open up? What can your brand stand for and how can you contribute to a preferred future?
Join leaders from media, advertising and culture discussing the roadmap for brands to embrace diversity beyond the organizational level. It is the only path forward.
Ultimately we believe:
The business case for diversity, at least internally, is well established. Now, brands need to make an authentic impact with their customers and society.
The audience of the future hold multifaceted identities, the likes of which have not been quantified in the market to date.
AI tools, with human intelligence, reveal this next audiences are large, eager to spend, and not going anywhere.
Watch a Video Overview of Chasing Equity: Quantifying an Inclusive Future
How to Vote for sparks & honey in the SXSW Panel Picker
Voting is in the Panel Picker is an easy three steps.
Click this link to view our proposal
Click “Sign in” in the top right corner and then follow the steps to make an account.
Come back to the page and in the left column, select vote up to vote for our panel!
You can also add a question or comment on the page in three steps.
Scroll to the bottom of our proposed panel page.
Directly under the comment bar, sign-in with your social media account or create a Disqus account.
Now logged in, add a question or comment about our proposed panel.
Our Esteemed Panelists
Geraldine Moriba
A sparks & honey advisory board, Geraldine is a journalist, filmmaker, Stanford University Brown Institute research scientist and a recent John S. Knight Journalism Fellow. Her research focuses on ways to use machine learning to identify editorial patterns in journalism. She is also the host and executive producer of “Sounds Like Hate,” a new podcast series funded by the Southern Poverty Law Center about how American extremists become radicalized and why some of them change.
Jason Rosario
As Chief Diversity, Equity & Inclusion Officer, Jason oversees diversity, equity and inclusion practices across BBDO Worldwide—the most awarded agency network in the world. In this role, he impacts agency diversity policy and plans, recruitment, retention, training, and education. He also influences the agency’s creative to advance diversity, equity, and inclusion, in the network, the industry, and in society at large.
Kendra Clarke
Kendra focuses on marrying data with organization and brand strategy. She spent her mid-teens completing her undergraduate studies in Political Science and Theatre. Kendra has now spent the better part of a decade working for marketing and consulting firms, as well as on a few product/startup projects. Kendra is passionate about experience design, information design, and using data to inspire empathy.
Paul Butler
Paul Butler is the COO of Sparks & Honey, a cultural consultancy in the Omnicom portfolio. Paul was previously the General Manager of Aspire, the network launched by Magic Johnson Enterprises, where he oversaw strategy, production, programming, and operations. He has held business development and business affairs roles at UPTV, Razor & Tie, VH1, and Queen Latifah’s Flavor Unit Entertainment. Paul earned his BA in African American / Black Studies and Political Science from the University of Rochester and J.D. from the Harvard Law School.