The Next New York Times
In support of Women’s History Month, we dedicated a week of briefings to the Female Future. Digest a key point from the briefing here and watch the full conversation below.
The traditional news media is ripe for disruption, and women are at the center of efforts to rebuild trust and authenticity in journalism. sparks & honey partnered with Trix Media to unpack the Future of Women’s Media. “At Trix, we represent more female subjects and hire more female writers to close gaps and provide content people can relate to,” explained Jess Weiss, publisher and co-founder at Trix. Nationally, the growth in diverse audiences in America is not reflected in the representation of journalists and media C-suite. Vogue opening new regional editions and Teen Vogue writing more articles about race and politics, reflects our Element of Culture, Outsiders Welcome and the demand for more representative content that speaks to real women.
Aaron is a Marketing Associate at sparks & honey. He loves community development, getting fired up about an upcoming local election or a game of Super Smash Bros. on Nintendo 64.