A Digitally Dependent Future
The past year has shown us that there is an increasing reliance on technology in our lives. From zoom work meetings to binge-watching Tiger King, screen time has increased exponentially, and so too has our dependency on it. Children have been the most affected, with their social life, education, and entertainment centered around technology this past year.
As we look towards the future of technology, we see the lines are blurring between the digital and real world. In our culture briefing, Digital Reality Check, the Trend Prediction tool in Q showed augmented reality tech is moving from fringe innovations to a more consumer and cultural focus. Knowing that younger generations see technology as an integral part of their every day, the role of brands is to create technology that goes beyond novelty.
Brands must ask themselves how they can make meaningful technology that not only adds value to a consumer's life but is also easy to use and accessible at any age.
Taryn is a Cultural Strategist at sparks & honey. She loves to nerd out about graphic design trends and how they are windows into consumer behavior. Outside of work, she has a habit of collecting plants and vintage clothing.