10 Years of Catalyzing Culture

Catalysts are found throughout culture. From trends on TikTok to protests around the world, everything begins with a spark. Founded in March 2012, sparks & honey spent this March celebrating 10 years of catalyzing cultural strategy for clients. Watch all the Culture Briefings here from the two-week kick off celebration. See how cultural strategy from sparks & honey can catalyze your company here.

March 8 - The Birth of Cultural Strategy

Today, sparks & honey is known within and beyond the walls of Omnicom as a strategic consultancy for businesses looking to see around corners of culture. Ten years ago, art, literature, and cooking were far from business-driving data. How did sparks & honey quantify culture into useful business intelligence? What attracted Omnicom to the promise of cultural strategy 10 years ago? Terry Young, Chief Executive Officer and Founder of sparks & honey gathers some of our friends from the early days of sparks & honey to talk about the origins or our company and how working with us continues to pay off. Noted Guests include: Bob Horvath, Former Chairman and CEO at RAPP; Tom Harrison, Former Chairman and CEO DAS Division at Omnicom; and Lynne Greene, Former Group President at Estée Lauder.

March 9 - The Competitive Edge of Cultural Strategy

Even after 10 years, our work continues to catalyze clients’ product launches and growth strategies in new and competitive ways. Davianne Harris, Chief Client Officer, and Kristin Cohen, Chief Marketing Officer at sparks & honey, are joined by current and former clients to share the best takeaways from centering culture in their organizations. What was it like getting started with sparks & honey? Why are they so delighted with sparks & honey’s approach to cultural strategy? Noted Guests include: Sarah Davanzo, VP of Consumer & Market Insights & Foresight at L’Oreal, Tracy Keim, VP of Consumer Marketing & Brand at 23andMe, and Carrie Morgridge, Chief Disruptor at Morgridge Family Foundation.

March 10 - Cultivating a Cultural Brain Trust
At the center of our cultural strategy is an insatiable desire to learn. Chief Operations Officer Mark Newhouse is joined by our Vice President of Strategic Partnership Annalie Killian to chat with our Advisory Board members about their unique commitment to learning, and how an advisory board can create amazing opportunities. The conversation will touch on some of our favorite topics, Gen Z, the Metaverse, and how learning catalyzes our unique perspective to each. Noted Guests include: sparks & honey Advisory Board members Jeremiah Owyang, Sydney Polinchock, David Price, and Samantha Ettus

March 15 - My Life in Culture with Indra Nooyi

When culture starts with the C-suite, the possibilities for what a company can achieve are multiplied. Another one of our earliest clients Indra Nooyi, former CEO of PepsiCo, esteemed author and frequent member of Forbes' list of “The World's 100 Most Powerful Women”, sits down with our CEO Terry Young to reflect on how cultural strategy catalyzed her trailblazing career and what she wants to see in the C-suite of the future. Noted Guests include: Indra Nooyi, Former Chairman and CEO of PepsiCo.

March 16 - sparks & honey’s Biggest Best

We’re joined by industry experts who were with us through some of the most impactful cultural shifts of the past 10 years. sparks & honey’s Chief Strategy Officer Camilo La Cruz and Editorial Director Anna Martin explore the effects of some of our key intelligence reports, featuring topics such as e-sports, cannabis, and precision medicine. Noted Guests include: Imari Oliver, Founder & CEO at Bond & Play, Dr. Sarah Jane Pell, Artist, Explorer, and Bioastronautics Researcher, and Tiffany R. Warren, EVP, Chief Diversity & Inclusion Officer at Sony Music Group.

March 17 - Future of Cultural Strategy

We will close the kickoff of our 10-Year anniversary with one of our favorite topics: emerging cultural shifts that will define the future. sparks & honey CEO & Founder Terry Young is joined by leaders from Omnicom to discuss a future where cultural intelligence is at the core of consumer strategy. Noted Guests include: Jonathan Nelson, CEO at Omnicom Digital; Rita Rodriguez, EVP at Omnicom; and Peter Sherman, EVP at Omnicom.

See how cultural strategy from sparks & honey can catalyze your company here.