Gen Z Impact Week: Purchasing Power

In this special week of programming, we'll discuss how Gen Z's affinities and behaviors can have a real impact on a brand's future. To kick things off: the retail revolution and the best practices, smartest innovation, and most valuable sub-cultures that are informing how this next generation of shoppers spends their cash.

Here are some key takeaways:

Watch the Full Culture Briefing here:

This Culture Briefing was built on the cultural intelligence driving our Youth Culture Practice. Learn more about this practice here: