Gen Z and Content Creators

The recent explosion of Gen Z social media celebrities has made ‘content creator’ a deeply coveted job title — with many looking to start a prosperous career making 'POV', 'GRWM', and 'OOTD' fit check style content. On this brief we will discuss how Gen Zs approach to content creation compared to their Millennial counterpoints, and how a new online language of Gen Z visual media will be crucial for brands to gain fluency in.

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