Bringing Creativity Back to Content

The streaming wars of the past years have raised the bar for engagement, as consumers are inundated with content from both big box studios and smaller creators. To remain profitable, many studios are relying on proven IP, churning out reboots, sequels, and remakes. But many viewers are experiencing franchise fatigue and craving unique content. What if entertainment brands measured the success of content based on more than short-term performance indicators and gave creators the freedom and flexibility to produce more original content?

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