Designing for the New Age of Old Age

The US Census forecasts that by 2034, individuals over 65 will surpass those under 18 in numbers — a historical first. The upcoming decade promises profound shifts, influenced not just by demographic transitions but also by advancements in healthspan and the evolving cultural perceptions of "old age." Embracing this new paradigm is crucial. It's not just about tapping into a burgeoning market; it's about designing products and experiences that not only cater to this segment but also revolutionize categories for all.

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