Future of Product Search

Product search in 2024 is evolving into an immersive experience—hence Google's adoption of the term “SGE” (Search Generative Experiences) for their new strategy. In recent years, advancements in artificial intelligence (AI) and emerging technologies have dramatically altered the product search landscape. Traditional methods of discovering and buying products have transitioned into highly personalized, efficient, and engaging experiences. This briefing delves into the pivotal ways AI and new technologies are reshaping product search and outlines the strategies brands must adopt to navigate these transformative shifts.

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