What Does Generative AI Mean for Your 2024 Planning? (Part 1)

Generative AI has been the hottest topic of 2023, what does it mean for your 2024 strategy? Generative AI is more than a trending tool. It has and will continue to shape how consumers engage, consume, and perceive brands in the foreseeable future. In this two-part series, sparks & honey cultural strategists will unpack how Generative AI has the potential to drive consumer engagement and commercial value by unpacking consumer sentiment and barriers to adoption around generative AI, ChatGPT, and related emerging technologies and identifying the key themes and cultural territories shaping the Gen AI landscape.

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