Influencer Culture

The relatability of influencers is waning. While certain social media stars have retained relevance through spectacle, entertainment and aspirational lifestyles, there's a shift towards smaller, more genuine and authentic influencers that are more friend than celeb. What if both brands and influencers could retain their authenticity while scaling reach?

Watch the Briefing here:

Get early invitations for all of our Culture Briefings, key insights and takeaways, and the latest in all s&h news when you sign up at the button below.