Now & Next in Beauty: Hair Care

sparks & honey’s 3-part Beauty Briefing Series will demonstrate the power of cultural intelligence as a tool for marketers and innovators to navigate a rapidly shifting landscape and drive relevance with current and future beauty consumers.

Within the hair care space, s&h strategists will unpack changing habits, lifestyles and preferences that can drive more relevant marketing today, and detect emerging human problems, needs and wants to inspire future innovation and M&A potential.

Watch the full Briefing here:

Watch the top takeaways here:

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