The Female Dollar

The U.S.economy has a new star: women. New buzz words like “girl economy” are taking over the news and social conversation, with many saying the ’internet’ is a girl’s world. Underneath the pinks shades of barbiecore, girl-math, and swiftie’s friendship bracelet social feed lays a solid foundation impacting this cultural shift and what and how we consume.

In this briefing, we’ll explore cultural elements and tensions from new family dynamic, college attendance for women to how young women in metro areas are out-earning their male counterparts and discuss what this can mean for today’s marketing stories and the next cycle of innovative products.

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