The Gen Z Playlist

by Guest User

Music is an integral part of the Gen Z experience; streaming music is the #2 daily media activity for Gen Z in the US. From the rise of Latin Trap to trends that position Spotify’s GenAI-driven daylist as the new zodiac – Gen Z’s relationship with music is a window into how they understand everything from cultural identity to mood curation. Given the importance of music, discovery of new (or old) sounds is critical for Gen Z. However rather than dictating what Gen Z should listen to, traditional top 40 charts have become more of a reflection of the diverse spaces – from social to gaming to entertainment – influencing how Gen Z discover and engage with music. In this brief we’ll explore the new pathways to music discovery and how Gen Z’s listening habits and preferences create challenges and opportunities for the broader industry.

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By Guest User