Turn Your Social Media Posts Into Gelato

You’ve heard the question, what color is your parachute? How about — what flavor is your social media — sweet, sour, spicy, salty or bitter?

Talenti, a gelato and sorbet brand, is offering to translate a person’s social media posts into a custom gelato flavor. An algorithm will scan your Instagram, Twitter and Facebook accounts, and examining word choice, favored punctuation and emoji usage, will give it a “flavor sentiment.”

You can even blend your flavor results with friends’, leading to the possibility of over 145M flavor combinations, according to Talenti reps.
“We’re giving people and their friends the chance to create a gelato flavour unique to their friendship,” said a Talenti spokesperson.

This brand activation is an example of two trends we’re following, from Extrasensory, or the exploration of different ways to experience the senses, to Moodgeisting, reading emotion for management, visualization, manipulation. Call it synaesthetic gelato.