The Consumer-Nutrition Disconnect

Our special Culture Briefing series ‘Disrupting Metabolism’ unpacked the latest research around metabolism and the ways in which it impacts our body, cognition and mood with MetaKura Co-Founders Dr. Noel Maclaren and Sunita Singh Maclaren. One concerning theme was the huge disconnect that exists between the science of nutrition and what consumers believe to be true. Without proper FDA regulations of the various new wellness-related food claims, many consumers are falling prey to misleading marketing. In connection with our Elements of Culture, Blurred Responsibility and Radical Transparency, there is ample room for brands, institutions, organizations alike to step up and guide consumers around what they’re actually putting into their bodies. 

Emerging products like moon milk lattes, which are designed to aid with sleep and anxiety, are highly appealing to wellness-oriented consumers. But the claims around such mystical products can be dubious at best, if not potentially damaging for your health. As Sunita Singh Maclaren mentioned during the briefing, these brands aren’t always being completely transparent. “There is a vast distance between marketing claims and the reality of what’s true. There’s a huge responsibility that needs to be addressed here with these cool latte sleep products and what are they actually doing to the human body.”

Watch the Full Culture Briefing below:

Watch live Culture Briefings every Tuesday, Wednesday, and Thursday at 12 pm ET on the sparks & honey LinkedIn page.