Corporate Purpose, Path, & Practice with Judy Samuelson

The rules of business are changing dramatically. Aspen Institute's Judy Samuelson describes the profound shifts redefining success.

Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms.

Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape. Judy joins sparks & honey CEO Terry Young for a conversation about the cultural forces changing business, hosted by sparks & honey Chief Strategy Officer Camilo La Cruz.

Watch the full Fireside Chat here:

About Judy Samuelson

Judy Samuelson is the founder and executive director of the Aspen Institute Business and Society Program and author of Six New Rules of Business: Creating Real Value in a Changing World (Berrett-Koehler, 2021).

Signature programs under Judy’s leadership include a ten-year campaign to disrupt Milton Friedman’s narrative about corporate purpose, the Aspen Principles of Long-Term Value Creation, and a partnership with Korn Ferry to rethink executive pay. She previously worked in legislative affairs in California and banking in New York’s garment center and ran the Ford Foundation’s office of program-related investments. Samuelson blogs for Quartz at Work and is a Bellagio Fellow and a director of the Financial Health Network.

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