What Happens When Gen Z Graduates

Graduation season is here, and, like millions before them, many young people are pondering what to do next. In this briefing, we'll explore the liminal space between the end of college and the beginning of true adulthood and how new trends, behaviors, and beliefs are shaping this right of passage.

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Culture and Connection: the Impact of South Asian Americans

From politics to business to pop culture, South Asian Americans are killing it, having an impact like never before. So why are they so absent from advertising and important cultural dialogues? In this special briefing to kick off AAPI Heritage Month, sparks & honey will partner with the Juggernaut to lift up and tease out the important opportunities and challenges facing the South Asian American community.

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Culture Du Jour

Culture is always evolving - that's why everyone needs fast insights to match. From fashion and technology to global affairs and social mores, our Culture Du Jour series regularly serves sparks & honey's freshest takes and vision for need-to-know trends.

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Community Health

The world of health is breaking out of tired centralized models and intersecting with a wide range of areas that impact people in their daily life. From retail to community centers, town halls, workplaces, schools, design labs, and public-private partnerships, we are at the beginning of important changes in how we interact, provide, and expand access to healthcare experiences and knowledge. This briefing will illuminate the strongest global signals and expert viewpoints providing evidence of different manifestations of change.

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Workplace Wellbeing As A Company KPI

Every company today is talking about increasing well-being in the workplace. But how is that achieved, and what does that mean as we talk about the full complexity of well-being - from personal to physical to financial?

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What "De-Influencing" Means for Brands

After a decade of non-stop collaboration, influencers and brands are facing a trust problem: consumers simply don't believe in sponsored posts anymore, an issue exacerbated by the "de-influencing" movement on social media. How can brands and creators navigate the "de-influencing" dialogue? How can they stay relevant with increasingly skeptical audiences?

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420: Let's Disrupt Buying Drugs

Selling recreational drugs isn't new - selling them legally, however, is. In this special 4/20 briefing, we'll explore the bold new world of legal (and clandestine) drug selling and psychotropic retail.

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Parallel Reality

The days in which people look at the same screen and see very different, perfectly tailored content are rapidly moving from sci-fi to business reality. How is the world of parallel reality technology developing, and what should brands, institutions, and creators do today to make the most of this fast-emerging future?

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Neo-Celebrity + Fandom

Fame is famously fleeting - and not just in duration but in its nature too. How has fame changed, and what do these changes mean for the influencer industry? And what does it mean for fandom?

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sparks & honey Expands Advisory Board Welcoming New Expert In Climate Change, Sophia Kianni

sparks & honey, a cultural foresight consultancy, announced the addition of Sophia Kianni, the founder and executive director of Climate Cardinals, to its world-class Advisory Board. She joins leaders from around the globe with extraordinary experience across all fields, including gender justice, climate change, purpose-driven business, and DE&I in marketing and advertising and more.

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The ROI on ESG

How is ESG viewed in culture today? Why is it valuable? Why is it polarizing and does it stand up to its current scrutiny? And how might we be able to return it to its intellectual roots to drive value and catalyze change?

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Fireside Chat w/ Kamala Avila-Salmon

Does inclusion drive greater audience engagement? What does it look like when a multi-billion-dollar organization bets on equity? Join us as we host Kamala Avila-Salmon, Lionsgate’s first Head of Inclusive Content, who sits down with Managing Partner and Chief Client Officer, Davianne Harris, to share her experience as an industry change agent on a mission to deliver a more inclusive theatrical film slate while changing the broader narrative about the role and importance of inclusion in business.

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Gen Z and Content Creators

The recent explosion of Gen Z social media celebrities has made ‘content creator’ a deeply coveted job title — with many looking to start a prosperous career making 'POV', 'GRWM', and 'OOTD' fit check style content. On this brief we will discuss how Gen Zs approach to content creation compared to their Millennial counterpoints, and how a new online language of Gen Z visual media will be crucial for brands to gain fluency in.

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The Human Edge in Generative AI

The news media, advertising, and startup world are all eager to engage with new generative AI products. Much of that emphasis focuses on new technology - but what about the humans using it? In this briefing, we'll explore the human-level impact of the bold new world of AI and how it will shape how we work, create, and consume.

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Space-Based Innovation

The threats posed by climate change, environmental degradation, and technological overreach are pushing us to look for new fringe spaces of innovation to solve those problems. And what's fringier than the literal edges of our atmosphere? This briefing will look at how space-based innovation can solve problems right here on terra firma.

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The Mind-Fridge Connection

To paraphrase an old saying: tell me what you eat, and I'll tell you how happy you are. In this briefing, we'll explore nutritional psychiatry and the connection between food, diet, and mental health and ask what role both food brands and care providers can play in this surprisingly intimate connection between our fridges and our brains.

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Building a Climate Resilient Business

The public policies needed to prevent climate disasters are coming far too slowly - that's why it's up to companies to get out ahead of and build climate-resilient businesses. From entrepreneurship to disaster to innovation, we'll look into what businesses can do to bridge the resilience gap.

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Culture du Jour: Retail Edition

In this special Culture du Jour, we'll look at the latest developments, specifically in the world of retail, pulling from a host of fresh articles, perspectives, and micro-trends to get a rich, horizontal look at the retail trends to come.

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The Billionaire Backlash

Five years ago, many people wanted to be Elon Musk - today, a lot less so. Couple this with the rise of "eat the rich" cultural content, and the societal waters billionaires sail their mega yachts on are looking very choppy. What happened to change our perception of billionaires, and what does it mean for brands with VERY public CEOs?

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Let's Disrupt Luxury

Everyone likes a little taste of luxury. But does the category's universal appeal stunt its disruptive potential? In this briefing, we'll look across the luxury category to find spaces for disruption and ask ourselves how premium and luxury brands can push themselves to go further and dig deeper for consumers.

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