Fandom Analytics

Fandom feels like such a qualitative, human-driven behavior. But might there also be big data, math driven applications, too? In this briefing we'll explore the bold new world of measuring fandom and affinity analytics.

Watch the full Culture Briefing here:

Watch the key takeaways from the Culture Briefing here:

This Culture Briefing was built on the cultural intelligence driving our Youth Culture practice. Learn more about this practice here.